News and Industry Insights

Last week retailers, brands and industry thought leaders in the world of Natural, Organic and Wellness converged at the CHFA NOW Vancouver trade show. BritOn Solutions Group was there again, checking out the trends, meeting with clients and supporting the innovators who pitched their products to a panel of high profile industry veterans at the […]

The natural products industry gathered en masse last week in sunny Anaheim, California, for Expo West, the premier event showcasing the latest innovations and trends in the natural, health and wellness space. With 512,000 square feet of floor space and more than 3,000 exhibitors, the 67,000+ attendees were witness to several standout trends that were […]

CHFA NOW Toronto serves as a hub of wellness trends in Canada, uniting professionals and enthusiasts eager to explore the latest industry developments. We were lucky to have the entire BSG team down on the show floor, starting with the Launch Pad event on Friday evening through to the show conclusion on Sunday afternoon. You […]

Recently, we published a blog post highlighting the importance of CPG brands identifying and segmenting their audience to maximize brand availability and reach in order to make the most of their marketing investments. Since we posted, our client conversations on this topic have exploded.   Understanding the changing Canadian landscape is becoming more challenging as […]