Our category management and business development consulting services help you improve performance and drive growth in the competitive retail environment.

Over the past year alone, we have been hands-on in applying our category management approach to over 900 categories, ranging from traditional Centre-of-Store to emerging Natural/ Organic/ Wellness sets, as well as HABA, Frozen, General Merchandise and Fresh departments.

Our team of experts specializes in analyzing consumer and shopper behaviour, market trends, and category dynamics to develop strategies and solutions that drive sales and profitability. We offer customized support and guidance to help you optimize product assortments, pricing, and promotions to maximize your sales and customer satisfaction. Whether part of the strategic planning process or a formal retail joint business plan (JBP), we can help improve your category management strategies and drive business success.

We have helped several of our clients to successfully drive their strategic agenda with Canada’s largest retailers. In many cases, we had a seat at the table with them, ensuring that their Category Management story was delivered in a compelling and impactful way. We have also led numerous workshops in the areas of Category Management, Fact Based Selling, and Category Storytelling enabling our partners to realize maximum benefit from their Category Management capabilities.

Over the past year alone, we have been hands-on in applying our category management approach to over 900 categories, ranging from traditional Centre-of-Store to emerging Natural/ Organic/ Wellness sets, as well as HABA, Frozen, General Merchandise and Fresh departments.

Our revenue management consulting services deliver effective solutions and proven results when improving net revenue and profit margins are your goals.

Our team has been directly responsible for deploying millions of dollars of trade investment to achieve hundreds of millions in net revenue. We have scenario-planned, implemented and been accountable for the volume and market share impact of significant revenue management action.

Our team of experts specializes in analyzing and optimizing pricing and demand to maximize revenue and profitability for CPG and retail. We offer customized solutions and support to help you make data-driven decisions and increase revenue, while maximizing your market share and optimizing profitability. While analytics are core to revenue management, we understand the cross-functional complexities that exist in this space. Our team has hands-on experience in the successful development and implementation of revenue management as a strategic platform, while navigating the internal and external challenges that come along with implementing the plan.

Our team has been directly responsible for deploying millions of dollars of trade investment to achieve hundreds of millions in net revenue. We have scenario-planned, implemented and been accountable for the volume and market share impact of significant revenue management action.

Our assortment/portfolio optimization capabilities optimize and maximize product offerings for manufacturers and retailers, with minimal impact to overall brand or category performance.

In 2022, we applied our capabilities to evaluate over 18,000 items across more than 190 store sections, helping our clients to identify those products that could most easily be rationalized by leveraging a multitude of data sets, coupled with our proprietary analytic approach.

Our experienced team works closely with you to identify opportunities, develop a customized plan, and implement the right initiatives through to execution, to boost your sales and profitability. Whether the objective is to optimize the size and composition of the mix, improve the merchandising and presentation of products, or align the assortment with target customers and markets, our team has the capabilities and knowledge to deliver success. With our help, you can enhance the performance of product assortments, drive sales and profitability, and build your customer loyalty.

In 2022, we applied our capabilities to evaluate over 18,000 items across more than 190 store sections, helping our clients to identify those products that could most easily be rationalized by leveraging a multitude of data sets, coupled with our proprietary analytic approach.

Our consumer and shopper insights consulting services enable manufacturers and retailers to better understand target customers and shoppers, and effectively capitalize on those insights to innovate, elevate customer experience and drive loyalty.

Through our research, we confirmed that shoppers were having difficulty navigating our client’s set. These challenges negatively impacted category sales and profitability. We designed, tested, developed, and implemented a new merchandising solution that significantly improved the in-store shopping experience and accelerated category growth by more than +13% (nearly 2x the expected/control store rate).

Whether painting a clear picture of your target consumers or digging deep to understand potential issues on your consumers’ path to purchase, we have the tools, capabilities and experience to help. Our knowledgeable team works closely with you to develop a deep understanding of your target customers and shoppers, and provide actionable insights that drive growth. If the goal is to improve product development, marketing or sales efforts, our team has the right expertise to help. We’ll identify the right research methods and techniques, collect and analyze the data, then provide insights and actionable recommendations to create a blueprint for you to succeed.

Through our research, we confirmed that shoppers were having difficulty navigating our client’s set. These challenges negatively impacted category sales and profitability. We designed, tested, developed, and implemented a new merchandising solution that significantly improved the in-store shopping experience and accelerated category growth by more than +13% (nearly 2x the expected/control store rate).

Our commercialization consulting services provide support and expertise to effectively navigate and execute the complex route to market through optimizing your product development and launch processes, identifying the right channels and partners, and devising a smart go-to-market strategy that maximizes your chances of success.

Our team has decades of experience maximizing and optimizing strategic operations, sales, marketing, production, supply chain and distribution to initiate, sustain and win in the retail marketplace. We work across brands, brokers, distributors and retailers to get products to market successfully. We partner closely with you to identify the key drivers of success and develop a tailored plan to achieve your goals.

Whether launching a new product, entering a new market, identifying the right channels or partners, or looking to improve the performance of an existing product, we have the essential expertise and knowledge to deliver success. With our help, you can get products into the market faster, improve market penetration, connect with and engage high potential consumers and increase your sales and profitability.

Our team has decades of experience maximizing and optimizing strategic operations, sales, marketing, production, supply chain and distribution to initiate, sustain and win in the retail marketplace. We work across brands, brokers, distributors and retailers to get products to market successfully. We partner closely with you to identify the key drivers of success and develop a tailored plan to achieve your goals.